OVO Energy Tour of Britain came to Cheltenham


9th September 2017

OVO Energy Tour of Britain comes to Cheltenham

Cheltenham hosted the finish of penultimate stage of the OVO Energy Tour of Britain September 2017, which will saw the world’s top professional cyclists race through the Cotswolds to arrive in our historic spa town on Saturday 9 September.

Cheltenham Borough Council offered residents the chance not only to get up close to the world-class race, but also see the town transformed for another major festival, celebrating cycling, accessible to all.

The town was transformed with a festival vibe.  With a focus on getting and staying active, residents and visitors alike enjoyed an active Kid's Zone at Pittville Park, a demonstration zone where they could test out the latest bikes, enjoy exclusive on the day discounts and much more.

Community engagement
This event relied on the public getting out and supporting the cyclists as they came through, but also showing support for the wider Bloor Homes Cheltenham Festival of Cycling.  There is an appetite to run this event again, but we need to showcase what a fantastic show Cheltenham can put on!

People decorated their homes/schools/businesses/community buildings to highlight that the Festival was on and the tour was in town.  

In order to raise the profile of the event we installed a number of green bikes across the town.  Some have been commissioned by artists and some were bikes that had been donated by the public as they were no longer used which the team has then painted and placed in position.

On the day activities:

There were plenty of activity on the day, with specific areas for families as well as cycling enthusiast and everyone in between.  The key areas are Pittville Park as a Family Zone, The Race Village in Imperial Square and the Demo Zone and Street Market on the Promenade.  More information on each area can be found below.

Family Zone at Pittville Park has been facilitated by Cheltenham Trust and features a host of children’s activities.  The Park operated from  11.00 – 16.00

Face Painting - The Cheltenham Trust provided face painting from £2.00 to celebrate the festival.

Mini Movers and Makers Area - Here you found a mini play-rangers area including slides, spinning top, building bricks, sensory play activities, painting and colours and even mud painting! All of these activities are great for children aged 1 - 12 years old.

Balance-ability Taster Sessions - Nicky Harverson who is a qualified Level 2 British Cycling Coach, National Standards Instructor and Balanceabiltiy Instructor offered balance ability sessions for 3 - 5 year olds.

Mobile Climbing Wall -  A fantastic range of 2 and 4 person Mobile Climbing Walls offered a quick, easy, convenient way to bring the exhilaration of climbing to your day!

Go Karts - Suitable for children aged 4 - 10 years old, the Go Karts gave children their first driving experience. Driving at around 4 miles an hour, it is safe fun!

WipeOut Activity - Suitable for all age groups from 7 upwards, an activity based on the Total Wipeout TV format, where people jump over a rotating pole whilst bouncing on an inflatable bed.. were you brave enough?

Boccia/Special Olympics Gloucestershire - Enjoy an inclusive ball game based on bowls with the Gloucestershire Special Olympics.

The Rock - The Rock provided cycle skills and bike maintenance during the festival.

Danter's Fairground Rides - Traditional fairground rides at Danter's Fairground area!
VP3 Power - Experience watching two cars race around the scalextric track...the faster you pedal the faster the cars race!

Gloucestershire Fire & Rescue Service - The Gloucestershire Fire and Rescue Services were at the Family Zone so be sure to say hello!

Tour of Britain Youth Cycling Races took place from 11.00 – 1.30

Large screen TV – the race live as it came through from Hemel Hempstead.
More information can be found - https://cheltenhamcyclingfestival.org.uk/the-festival/family-zone/

Race Village organised by the national agency Sweetspot, the village hosted the finish arch and podium, VIP hospitality, sponsor stands and team coaches. https://cheltenhamcyclingfestival.org.uk/the-festival/race-village/

Demo Zone hosted by the Bicycle Hub, this gave spectators an opportunity to try out different bikes including electric bikes in a dedicated area.  The Bicycle Hub also offer bike hire for people to https://cheltenhamcyclingfestival.org.uk/the-festival/demo-zone/

Please visit the website for more information.


External Website: More details about Cheltenham Festival of Cycling and OVO Energy Tour of Britain came to Cheltenham


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