Green Spark Marketing
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Telling your Sustainability Story: a bite size intro
Date: 18th, 24th or 30th June
Venue: Online webinar
The demand for green is growing: three-quarters of consumers choose to buy from a company that they know is actively being more sustainable, nearly half of small companies have been asked about their sustainability policy by larger companies higher in the supply chain, and studies consistently show how staff loyalty increases in companies visibly caring for the planet.
If your business is reducing its impact upon the planet, no matter how small or simple your actions may be, you need to be telling your customers about this. Do this effectively with clarity, authenticity and pride and you’ll be able to attract new customers, boost sales from existing ones, increase loyalty in any staff you have, and more easily attract job seekers, especially Millennials and Gen Z.
Just as importantly, you’ll be able to inspire others to follow your green lead and become greener themselves.
‘Telling your Sustainability Story: a bite size intro’ is a free, online introduction to the key principles of creating compelling communications to grab the hearts and minds of all those you want to reach.
It’s presented by Caroline Aistrop, Creative Director of Green Spark Marketing, who has over 30 years experience of inspiring companies, organisations and people from all walks of life to make greener choices and adopt more sustainable lifestyles – and this is from the days when no-one had a clue of what the ‘environment thing’ was all about! She’s run national awareness raising campaigns, handled PR and press relations at local, regional and national levels, trained volunteers to run a community radio station, and been an environmental journalist for the BBC’s Natural History Unit and Radio Gloucestershire’s award-winning rural affairs programme.
Running during June, there are three dates to choose from and all are free. More information is available here.
If you're not telling your sustainability story, you're missing the opportunity to gain a market advantage over your competitors and to persuade others to join you in creating a greener world.
Book your place now and start to create compelling sustainability communications that will help you to future-proof your business and future-proof the planet.
Green Spark Marketing
Green Spark creates compelling communications for anyone who has a sustainability story to tell. We help our clients to use their green commitments to attract new customers, boost sales from existing customers, increase staff loyalty, attract job-seekers and take the lead to inspire others to become greener.
From running awareness campaigns at both national and community level to environmental journalism, Green Spark has over 30 years of experience in throwing the spotlight on sustainability and promoting inspiring messages that achieve goals and win both hearts and minds.
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