Cheltenham Borough Council

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Cheltenham Borough Council
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GL50 9SA

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House of Fraser reinvests as Cheltenham’s town centre continues to be lively and prosperous


Canada Life Investments has announced an agreement with House of Fraser to facilitate the ongoing trading of Cavendish House, the iconic 195-year old department store in Cheltenham’s Promenade reinforcing the compelling offer on Cheltenham’s high street.

House of Fraser reinvests as Cheltenham’s town centre continues to be lively and prosperous

Mike Roberts, Head of UK Property at Canada Life Investments, stated: “We are pleased to continue our relationship with House of Fraser in Cheltenham and wish them every success through the important Christmas trading period.’’

Cllr Steve Jordan, Leader of Cheltenham Borough Council says: “This is good news and a vote of confidence from another retailer in Cheltenham’s town centre. The town continues to grow as a destination for shoppers which can be clearly seen with so many big name brands opening here over the last few months and bucks the national trend on the high street.”

Latest arrivals to Cheltenham includes: The Botanist, John Lewis, Urban Outfitters, Luke 1977, Creams Café, The Everyman lifestyle barbers and the newly refitted Next store, with beauty brand SLG to open offices in the Brewery Quarter in the new year.

Kevan Blackadder, director at Cheltenham Business Improvement District (BID), says: “I’m really pleased for the House of Fraser staff but also for the town as a whole that any uncertainty has now gone. Cavendish House is a much-loved part of Cheltenham town centre and it’s important that it has a guaranteed future.”

To help support retailers, shoppers can enjoy free parking for late night Christmas shopping on Thursday evenings until 20 December after 5.30pm at Regent Arcade, Town Centre East and John Lewis & Partners CitiPark car parks. Find out more on the council’s website (


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