Completely-Suzuki announced as new stadium naming rights partner



Cheltenham Town Football Club are delighted to announce a major new, multi-year, partnership with Completely-Suzuki as our new stadium naming rights partner.

The Robins will ply their trade at The Completely-Suzuki Stadium for at least the next two seasons as part of an exciting collaboration that brings together a rapidly growing local business, a long standing supporter of the club and a global brand in the automotive sector.

Completely-Suzuki is a part of the Completely Motoring empire which boasts locations across the country and is also home to Completely Motorbikes - the home of over 1,500 new and premium used motorbikes.

With its HQ in Staverton, Completely-Suzuki is an integral part of the family run Completely Motoring Group which since its formation in 2009 has expanded into a business with locations across Gloucestershire, Worcestershire, Leicestershire and Wales.

Central to the creation of this partnership is long standing Cheltenham Town supporter and successful entrepreneur Rob Ayland who’s affiliation with the club will reach a quarter of a century this year.

Rob’s support of the club has developed significantly and taken on many different guises over the last 25 years including; sponsorship of The Colin Farmer Stand, sponsorship of club events and working closely with a number of our playing and management staff in relation to supply of their vehicles.

Rob's relationship with manager Michael Duff goes back since Duff's time as a youth team player at the club, and the two have worked closely together throughout that time as both have seen their careers and businesses achieve huge success.

Commenting on Completely-Suzuki becoming stadium sponsor, Rob Ayland, Managing Director at Completely Motoring said: “As my business has grown across the UK, we become more and more proud of the area in which we started.

“To have sponsored Cheltenham for 25 years, and now having one of my businesses as the stadium sponsor is an incredibly proud moment. It’s a landmark for Cheltenham Town attracting support from a global brand.


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Cheltenham Town Football Club

Cheltenham Town Football Club is Gloucestershire's first Football League club and they play in the Second Division.

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