HeadOn PR Strengthens Team and Introduces Services for AI-Driven Search Era

Cheltenham

Award-winning Cheltenham-based Public Relations agency HeadOn PR has expanded its team with the appointment of Liliyana Goodier as Account Executive, following a year of strong growth and evolving client needs.

The agency has seen a 25% increase in its client base over the past year, working with organisations across a range of sectors including cyber and tech, hospitality and entertainment, charity, housing, energy and sustainability.

Alongside this growth, HeadOn PR has recently introduced new services to help brands stay visible online as more people turn to AI-powered tools such as ChatGPT, Copilot, and Perplexity to search for information, products or services.

Liliyana, 24 brings experience in consumer PR and digital marketing, having worked with well-known lifestyle and hospitality brands such as Post Office, Brabantia, TePe and The Celtic Collection. Her skills in media relations, content creation, and social engagement will strengthen HeadOn PR’s integrated communications offering.

“I’m immensely excited to be starting a new chapter with HeadOn PR,” said Liliyana. “Joining a team that encourages creativity and collaboration across all areas of PR is the perfect environment for my career to flourish, and I’m looking forward to contributing to our clients’ success.”

Managing Director, Verity Blake, added: “We’re thrilled to have Liliyana on the team. Her creativity and digital expertise will be a real asset as we continue to help businesses build strong, visible, and engaging campaigns in this new era of search.

“The rise of large language models like ChatGPT, and Google’s AI Overviews have rewritten the rules of search. Online visibility isn’t just about backlinks to your website anymore. It’s about brand mentions in trusted sources like news platforms and media outlets. It’s exciting times full of opportunities for brands to really skyrocket their profiles and get ahead of the competition.”

Established 12 years ago, HeadOn PR offers digital and traditional PR services, social media management, SEO, AEO and GEO, video, and content marketing for clients in UK, European and the US.

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