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Winter Glow - Malvern

Malvern, Worcestershire

Venue: Three Counties Show ground


The fantastic Winter Glow opened in Malvern at the Three Counties Showground on Friday 24th of November and I was lucky enough to visit on opening night (along with my merry band of mini reviewers!).

There are a huge number of festive events and light trails to visit in Gloucestershire this year and I think as a family we've visited most of them, however, this was our first experience at Winter Glow and quite honestly we were blown away!


Winter Glow


We could see the glow of the Christmas lights upon approach to the venue, which gave us all a little buzz of excitement before we'd even arrived. Parking was straightforward and free, with lots of space and some friendly stewards to guide you.

As we walked into the event, my children were in awe of the huge Ferris wheel that lit the pathway as we walked beneath, only to be greeted by a huge lit-up screen of festive cheer! The main entrance brings you into the bar and ice skating area. This is a covered area and is beautifully decorated and felt incredibly welcoming. The bar served a range of hot drinks, including hot chocolate, cold beverages, mulled wine and a selection of alcoholic drinks, all fairly priced.


The ice skating was fab! The rink is well looked after and there were visible medics and staff on hand to guide people and check everyone was safe. Each session lasted half an hour and wasn't too busy on the ice. We all had a go and after a few bambi-like slips, we all managed to get the hang of it!

The bar and skating area connects to a food hall, full of independent sellers. There was a lot of choice and something for everyone, even the fussiest of eaters. From Vegetarian bites to Greek food, to my favourite, the crumble and custard stall (do yourself a favour and try the berry flavour, so good I'm sure I dreamt about it last night). I know that sometimes food carts at festive events feel overpriced, but we found portions to be generous and fair for the quality of food that we received.

The food hall connects to a small Christmas market, full of independent sellers. There was a lovely mixture of handmade goods, knitted, painted, or crafted. We picked up some unique Christmas decorations and some Lego mini-figures for the children.

After all that indoor fun, we embarked on the light trail, which was truly mesmerising. Perfect for photos and easily accessible for strollers and wheelchairs. The trail was spacious, allowing the kids to roam freely, and there was a snowflake mission set by the elves, adding an extra layer of fun.

I was pretty tired at this point, but my children weren't! We went straight into the funfair, which had a great selection of family-friendly rides as well as a few for the daredevils.
While we didn't personally visit Santa's grotto, I heard whispers of its magical ambience—a truly special experience for those still enchanted by the Christmas spirit.
I highly recommend Winter Glow in Malvern for some festive fun this year. There is something for all the family and I'm sure that it could turn the biggest Scrooge into a Christmas elf!

Winter Glow runs until the 6th of January. Entry to the food quarter, Ice Cafe and Christmas Market is free. Tickets must be purchased separately for Ice Skating, Illuminated Light Trail, Santa Experience and Ice Skating.

We're already counting down to next year's visit!
All information can be found here -

Review by Sam


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